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Investing into a landing page design is the single smartest decision you can make. Find out why with your free strategy today.
> 30% of landing pages have too much copy.
"We are loving our new website. You guys were great to deal with and nothing was too much trouble. Thank you so much."
Andy // AB Food Trucks
Smart marketing is one thing. However, when coupled with a conversion-driven landing page to make the most of the dollars you are investing into advertising, the results are infinitely better.
While digital marketing campaigns do 20% of the work in bringing traffic to your website, your landing page design will hustle the remaining 80% to convert these visitors into paying customers. To get the best results, you need a landing page that speaks to all users at the various stages of the buying process. That’s where our team of experts play best.
So, are your landing pages letting the side down?
The worst kind of landing pages are those that make you look everywhere but ultimately leave the visitor looking nowhere. At Digital Next, we are strong advocates of sticking to the purpose of the landing page and ensuring the least amount of distraction as possible. Here is what makes for a good landing page design.
Before you even think about designing a landing page, agree on the purpose. Ask questions such as, "What are we trying to achieve?", "What do our customers want?" and "What is our single minded proposition?"
Now that you have understood your purpose for the landing page, focus on how you can present this proposition strongly. Stick to the core of what you are trying to achieve and avoid distractions for your users.
Often when designing a landing page, it is easy to get carried away for bright lights and shooting stars. The best landing pages are clean and highlight only the areas that you want your visitors to click. Don't be too loud.
No doubt your landing page design will be used for an advertising campaign. Internet users are time poor. Therefore, ensure with absolute certainty that your landing page will load quickly for your customers.
The best performing landing pages are always supported with social proofing from your customers. Whether it be star ratings or testimonials, prove that real-humans benefit for your services.
No matter where the user stops scrolling on the page, superb landing pages make enquiring really simple. Be bold with your call to actions and use wording that aligns with the users search intent.
At Digital Next, we do not create landing page designs for the sake of things. Our philosophy boils down to delivering purpose-led landing page experiences for your customers. What is the purpose of your landing page and what is the intent of your customer?
By answering these 2 simple questions at the earliest stage of the design phase, we can ensure the best converting architecture. Then, we craft these concepts into beautiful landing page experiences that load quickly and drive new business. Ready to level up your marketing campaigns through landing pages?
“When you buy cheap, you buy twice. There’s no discount worth taking where quality web design is concerned.”
Questions?
We understand. Landing pages are a little complex to get your head around. Here's some of the most commonly asked questions about our landing page designs.
Contact Us →A landing page design is just like any other page design on your website except with one vital difference – it is designed specifically for users to land on and convert into customers. Unlike an information page such as your ‘About Us’ page, a landing page design has the sole intent of converting traffic. It is built with a clear goal and often in support of your marketing activities.
To be frank, any good website design agency will design each and every one of your pages to be landing page designs, however, this is not always the case. Therefore, instead of redesigning your whole website, you can build a few isolated pages that compliment your digital marketing campaigns and keep your conversion rate as high as possible.
Yes, absolutely. We live in a mobile-first world and each landing page design takes into consideration both the desktop and mobile experience. When designing landing pages, we may opt to remove certain content from your visitors mobile experience should that not be necessary to briefly wow your audience.
In addition, we are huge fans of ensuring each landing page design comes with a sticky call to action that follows your visitors down the page at the very bottom of mobile devices. Speak with our landing page experts to discuss how we can transform your digital marketing campaign into a compelling experience today.
Just like most things in digital, the cost of landing page designs will vary depending on your objectives. As a ballpark, a basic landing page design will cost a minimum of $1,500 + GST and slowly go upwards with added features.
The good news is that when you choose Digital Next for your next landing page, we will ensure that this page can be easily duplicated and repurposed to make new landing pages from the same framework. Once we get the framework right, there is no reason why these cannot be re-written with new images to look like an entirely new page altogether.
No, you do not need a new domain name. If you are using a CMS such as WordPress, we will build the landing page directly into your existing set of pages. This will come with different fields to the other pages that you can edit with ease. Some businesses do decide to buy a subdomain for landing pages, however, it is much simpler to track performance when the landing page resides on the same domain name.
Yes, absolutely. Each high-converting landing page design from Digital Next comes with full flexibility to edit the content and images at your own leisure. We are huge advocates of complete transparency and this trickles down all the way to everything that we develop for your website. Our team will show you how to edit the key components of your landing page and also show you how to duplicate the page to make new landing pages at your own leisure.
As part of the services we provide for any Google Ads campaigns or PPC Packages, you will work with our experienced design team to create landing pages for lead generation.
You could have the best adverts in the entire world and the worst landing pages will make them underperform. The entire journey from initial research to final purchase must be considered as part of your digital marketing funnel. Of which, we will create stunning landing pages for lead generation purposes that put your brand in the best of lights and convert like a monster!
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Digital Next pays respects to the Traditional Owners of the land upon which we work and learn. We pay respect to elders past, present, and future. Our staff acknowledge that they live and work on Wurundjeri, Woiwurrung, Bunurong, Yugarabul, and Wadawurrung lands. We are in support of a treaty.
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