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Cultivating brand loyalty should be a goal for all future-oriented businesses for a few noteworthy reasons. For starters, encouraging repeat purchases by existing customers is much cheaper than attracting brand-new buyers. To boost customer retention rates, it’s essential to build a memorable brand that speaks the same language as your audience. If you’re looking to […]
Video Content marketing is an essential component of both engaging your target audience, and bolstering brand awareness online. Even with all the technical aspects of SEO, there’s simply no denying that content is the lifeblood of both website and search engine optimisation. Nowadays, one of the most effective methods of creating content that’s perfect for […]
Last Updated: 29th January 2022 With so many digital marketing channels to choose from, Google Shopping might initially present as the most expensive channel. But don’t go to sleep on this real estate (even if it’s littered with competition). Here are 12 benefits of Google Shopping Ads that you may not have considered. If you are not advertising […]
When comparing customer acquisition vs retention, the short and sweet answer is that prioritising acquiring new customers is best for growth. However, the long-winded (yet exciting) answer begins with this statement: you absolutely need both to scale up any business. Join us as we explain the significant differences between customer acquisition and retention in this […]
Wondering how to get more Google reviews? No problem! Here’s everything you need to know about how to increase Google reviews and also improve your star rating too. Scroll down and start collecting more Google reviews today. When you understand the benefits of Google reviews, you quickly begin to understand the importance of continuously acquiring new […]
Wondering how to remove Google reviews that make your business look bad? Here are 4 legitimate ways to remove Google reviews that are unprecedented and unfair on your business. Let’s clean up that profile of yours. There’s nothing worse than an email notification from Google My Business letting you know that you have just received […]
Wondering how to leave a Google review that is honest and fair? No sweat! Scroll down to find out where you can leave your review alongside how to write a Google review that stands out from the crowd. As Google constantly changes how users experience its platforms, how you leave Google reviews can change from […]
You might be surprised to hear that negative Google reviews are actually opportunities to win new business. Here’s everything you need to know about how to respond to negative Google reviews and salvage your online reputation. Negative reviews on Google can happen. While nobody wants to receive a negative Google review, accepting that this will […]
Everyone knows the benefits of Google reviews far outweigh the negatives. Yet, how strong of an impact Google reviews have on your business may shock you. Scroll down as we explore the advantages of Google reviews backed up with industry facts and consumer behaviour statistics. Often left to fester, your Google My Business profile is […]
In 2020 there should be no mystery surrounding who your customers are when activating digital marketing or social media campaigns. Yet, so many businesses miss the mark and remain invisible to potential brand advocates. If constructing buyer personas was something you once spent time on but never seemed to gain any value, it’s time to […]
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